The hottest ideas in word of mouth advertising : what works, what doesn't, what's fake, and why / Godfrey Harris.

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TextPublication details: Los Angeles, Calif. : Americas Group, c2004.Edition: 1st edDescription: 260 p. : ill. ; 23 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Indian Institute Of Management, Shillong				659.133 HAR [ Shelf 72 ] (Browse shelf(Opens below))				1	Available			0008063
	Reference	Indian Institute Of Management, Shillong				659.133 HAR [ Shelf 72 ] (Browse shelf(Opens below))				0	Not for loan			0008064

Includes bibliographical references and index.

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