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The hottest ideas in word of mouth advertising : (Record no. 2271)

MARC details
000 -LEADER
fixed length control field	00851nam a2200217 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063249.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788176499651
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081625
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301210546
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212050515
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201003182339
Level of effort used to assign classification	staff
--	201003182337
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	659.133
Item number	HAR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.133
Item number	HAR [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Harris, Godfrey,
Dates associated with a name	1937-
245 ## - TITLE STATEMENT
Title	The hottest ideas in word of mouth advertising :
Remainder of title	what works, what doesn't, what's fake, and why /
Statement of responsibility, etc.	Godfrey Harris.
250 ## - EDITION STATEMENT
Edition statement	1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Los Angeles, Calif. :
Name of publisher, distributor, etc.	Americas Group,
Date of publication, distribution, etc.	c2004.
300 ## - PHYSICAL DESCRIPTION
Extent	260 p. :
Other physical details	ill. ;
Dimensions	23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Word-of-mouth advertising.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200050008201000245025002600300050406500*9992
909 ## -
--	2370

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	31/03/2010		659.133 HAR [ Shelf 72 ]	0008063	1	Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	31/03/2010		659.133 HAR [ Shelf 72 ]	0008064		Reference