The hottest ideas in word of mouth advertising : what works, what doesn't, what's fake, and why /
Harris, Godfrey, 1937-
The hottest ideas in word of mouth advertising : what works, what doesn't, what's fake, and why / Godfrey Harris. - 1st ed. - Los Angeles, Calif. : Americas Group, c2004. - 260 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9788176499651
Word-of-mouth advertising.
659.133 / HAR
659.133 / HAR [ Shelf 72 ]
The hottest ideas in word of mouth advertising : what works, what doesn't, what's fake, and why / Godfrey Harris. - 1st ed. - Los Angeles, Calif. : Americas Group, c2004. - 260 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9788176499651
Word-of-mouth advertising.
659.133 / HAR
659.133 / HAR [ Shelf 72 ]