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81.
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Relationship marketing : text and cases / S. Shajahan. by
Material type:  Text
Publication details: New Delhi : Tata McGraw-Hill, 2004
Availability: Items available for loan: Indian Institute Of Management, Shillong (7)Call number: 658.812 SHA [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 SHA [ Shelf 69 ].
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82.
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Marketing and branding : the Indian scenario / S. Ramesh Kumar. by
Material type: Text
Publication details: New Delhi : Dorling Kindersley (India), 2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 KUM [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 KUM [ Shelf 69 ].
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83.
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Brand positioning : strategies for competitive advantage / Subroto Sengupta. by
Edition: 2nd ed.
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill, 2005
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 SEN [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 SEN [ Shelf 69 ].
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84.
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Buiding brand value : five stpes to building powerful brands / M. G. Parameswaran. by
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill, 2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 PAR [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 PAR [ Shelf 69 ].
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85.
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86.
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87.
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88.
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89.
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Marketing research : text and cases / Rajendra Nargundkar. by
Edition: 3rd ed.
Material type: Text
Publication details: New Delhi : McGraw-Hill, 2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 NAR [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 NAR [ Shelf 70 ].
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90.
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Marketing research / G. C. Beri. by
Edition: 4th ed.
Material type: Text
Publication details: New Delhi : McGraw-Hill, 2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 BER [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 BER [ Shelf 70 ].
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91.
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92.
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Retailing management / Michael Levy, Barton A. Weitz and Ajay pandit. by
Edition: 6th ed.
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.87 LEV [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.87 LEV [ Shelf 71 ].
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93.
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Retailing An introduction / [by] Roger Cox. Paul Brittain. by Series: The M & E handbook series
Material type: Text
Publication details: New Delhi : Pearson Education, 1988
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.87 COX [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.87 COX [ Shelf 71 ].
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94.
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Marketing channel management : a customer-centric approach / Pingali Venugopal. by
Material type: Text
Publication details: New Delhi ; Thousand Oaks : Response Books, 2001
Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.87 VEN [ Shelf 71 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.87 VEN [ Shelf 71 ].
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95.
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96.
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The New era of management / Richard L. Daft. by
Material type: Text
Publication details: New Delhi : South-western, 2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658 DAF [ Shelf 41 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658 DAF [ Shelf 41 ].
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97.
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Management : challenges for tomorrow's leaders / Stephen H. Goodman...[et.al.] by
Material type: Text
Publication details: New Delhi : South-western, 2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658 GOO [ Shelf 41 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658 GOO [ Shelf 41 ].
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98.
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Management / Stephen P. Robbins, Mary Coulter. by
Edition: 9th ed.
Material type: Text
Publication details: New Delhi : Pearson Prentice Hall, c2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (19)Call number: 658 ROB [ Shelf 41 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658 ROB [ Shelf 41 ].
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99.
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100.
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Organization theory : structure, design, and applications / Stephen P. Robbins. by
Edition: 3rd ed.
Material type: Text
Publication details: New Delhi. : Prentice Hall Inida, c2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 658.1 ROB [ Shelf 43 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.1 ROB [ Shelf 43 ].
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