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81.

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Consumer Behavior and Managerial Decision Making by Frank R Kardes by

Kardes Frank R

Edition: 2nd. ed

Material type:

Text

Publication details: New Delhi : Prentice Hall of India ; 2002

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 KAR [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 KAR [ Shelf 70 ].

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82.

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Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt. by

Hunt, Shelby D

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2002

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8001 HUN [ Shelf 80].

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83.

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Managerial Economics by

Maheshwari Yogesh

Edition: 2nd. ed

Material type:

Text

Publication details: New Delhi : Prentice Hall of India ; 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 330 MAH [ SHelf 21 ], ...

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84.

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Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber. by

Stafford, Marla R, 1960-
Faber, Ronald J, 1948-

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.144 STA [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.144 STA [ Shelf 72 ].

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85.

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Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. by

Kelley, Larry D, 1955-
Jugenheimer, Donald W

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.111 KEL [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.111 KEL [ Shelf 72 ].

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86.

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Select Selling : Strategies to Win Customers by Defining the Ultimate Target Profile and Discovering What They Really Want / Donal Daly and Paul O'Dea by

Donal Daly

Material type:

Text

Publication details: New Delhi : Prentice Hall of India ; 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.81 DAL [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.81 DAL [ Shelf 69 ].

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87.

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The successful business plan : secrets & strategies / by Rhonda M. Abrams. by

Abrams, Rhonda M

Edition: 4th ed.

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4012 ABR [ Shelf 51 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4012 ABR [ Shelf 51 ].

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88.

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Superior Customer Service : The Prompt Approach to Success / Michael Quinn and Lynda Byron by

Quinn Michael

Material type:

Text

Publication details: New Delhi : Prentice Hall of India ; 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 QUI [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 QUI [ Shelf 69 ].

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89.

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Beyond Loyalty: The Next Generation of Strategic Customer Relationship Management / Pierre Chenet and Jon Ivar Johansen by

Chenet Pierre
Johansen Jon Ivar

Material type:

Text

Publication details: New Delhi : Prentice Hall of India ; 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 CHE [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 CHE [ Shelf 69 ].

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90.

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Research for marketing decisions / Paul E. Green, Donald S. Tull. by

Green, Paul E
Tull, Donald S [ joint author.]
Albaum, Gerald [ joint author]

Series: Prentice-Hall international series in management

Edition: 5th ed.

Material type:

Text

Publication details: New Delhi: Prentice-Hall of India, 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 GRE [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 GRE [ Shelf 70 ].

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91.

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Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. by

Lilien, Gary L, 1946-
Kotler, Philip
Moorthy, K. Sridhar

Material type:

Text

Publication details: New Delhi : Prentice-Hall of India, c1992

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8 LIL [ Shelf 67 ], ...

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92.

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New product forecasting : an applied approach / Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney. by

Kahn, Kenneth B

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.575 KAH [ Shelf 64 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.575 KAH [ Shelf 64 ].

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93.

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Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson. by

Mathieson, Rick

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 MAT [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 MAT [ Shelf 69 ].

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94.

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Management economics : an accelerated approach / William G. Forgang and Karl W. Einolf. by

Forgang, William G, 1946-
Einolf, Karl W, 1967-

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 330.02465 FOR [ Shelf 21 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 330.02465 FOR [ Shelf 21 ].

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95.

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Handbook of contemporary behavioral economics : foundations and developments / edited by Morris Altman. by

Altman, Morris

Material type:

Text

Publication details: New Delhi . : Prentice Hall of India, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 330.019 ALT [ Shelf 15 ]. Not available: Indian Institute Of Management, Shillong: Checked out (1).

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96.

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India's financial sector : an assessment. by

Reserve Bank of India
India. Committee on Financial Sector Assessment

Material type:

Text

Publication details: Mumbai : New Delhi : Govt. of India, Reserve Bank of India ; Exclusively distributed by Foundation Books, an imprint of Cambridge University Press, India, 2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (6)Call number: 658.15 IND, ...

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97.

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India's new capitalists : caste, business, and industry in a modern nation / Harish Damodaran ; with a foreword by Nandan Nilekani. by

Damodaran, Harish

Material type:

Text

Publication details: Ranikhet : Bangalore : Permanent Black in association with The New India Foundation ; Distributed by Orient Longman, c2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 330.122 DAM [ Shelf 74 ].

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98.

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Indian youth in a transforming world : attitudes and perceptions / edited by Peter Ronald deSouza , Sanjay Kumar, Sandeep Shastri. by

deSouza, Peter Ronald, 1956-
Kumar, Sanjay
Shastri, Sandeep

Material type:

Text

Publication details: New Delhi, India ; Thousand Oaks, Calif. : SAGE Publications, 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 305.2350954 DES [ Shelf 18 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 305.2350954 DES [ Shelf 18 ].

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99.

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Indian higher education : envisioning the future / Pawan Agarwal. by

Agarwal, Pawan

Material type:

Text

Publication details: New Delhi : Thousand Oaks, Calif. : SAGE Publications India ; SAGE, 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 378.54 AGA [ Shelf 3 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 378.54 AGA [ Shelf 3 ].

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100.

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Gender discrimination in land ownership / edited by Prem Chowdhry. by

Chowdhry, Prem

Series: Land reforms in India ; v. 11 | Land reforms in India ; v. 11.

Material type:

Text

Publication details: New Delhi, India ; Thousand Oaks, Calif. : SAGE Publications, 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 333.30820954 CHO [ Shelf 26 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 333.30820954 CHO [ Shelf 26 ].

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