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81.

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Making sense of change management : a complete guide to the models, tools & techniques of organizational change / Esther Cameron & Mike Green. by

Cameron, Esther
Green, Mike, 1959-

Edition: 2nd ed.

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, c2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.406 CAM [ Shelf 60 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.406 CAM [ Shelf 60 ].

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82.

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Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald. by

McDonald, Malcolm

Material type:

Text

Publication details: London : Philadelphia : Kogan Page, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.802 MCD [ SHelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 MCD [ SHelf 67 ].

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83.

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Managing & measuring employee performance / Elizabeth Houldsworth & Dilum Jirasinghe. by

Houldsworth, Elizabeth
Jirasinghe, Dilum

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2006

Other title:

Managing and measuring employee performance

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.3125 HOU [ Shelf 50 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.3125 HOU [ Shelf 50 ].

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84.

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Managing business risk : a practical guide to protecting your business / consulting editor, Jonathan Reuvid. by

Reuvid, Jonathan
Institute of Risk Management

Edition: 3rd ed.

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.155 REU [ Shelf 48 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.155 REU [ Shelf 48 ].

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85.

Managing business support services : collaborating to compete / consultant editor, Jonathan Reuvid ; Capgemini contributors, Mike Constable, Elias Mazzawi, Sunil Parekh, et al. by

Reuvid, Jonathan
Institute of Directors
Cap Gemini Sogeti (Firm)

Edition: 3rd ed.

Material type:

Text

Publication details: London : Sterling, VA : GMB ; Distributed by Kogan Page, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4058 REU [ Shelf 59 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4058 REU [ Shelf 59 ].

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86.

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Managing knowledge security : strategies for protecting your company's intellectual assets / Kevin Desouza. by

Desouza, Kevin C, 1979-

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page Ltd, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.472 DES [ Shelf 62 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.472 DES [ Shelf 62 ].

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87.

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Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth. by

Groucutt, Jon
Leadley, Peter, 1943-
Forsyth, Patrick

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 GRO [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GRO [ Shelf 66 ].

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88.

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The next big investment boom : learning the secrets of investing from a master and how to profit from commodities / Mark Shipman. by

Shipman, Mark

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 332.644 SHI [ Shelf 5 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 332.644 SHI [ Shelf 5 ].

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89.

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Mergers and acquisitions : a practical guide for private companies and their UK and overseas advisers / consultant editor: Jonathan Reuvid. by

Reuvid, Jonathan

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.162 REU [ Shelf ]. Not available: Indian Institute Of Management, Shillong: Checked out (1).

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90.

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Media monoliths : how great media brands thrive and survive / Mark Tungate. by

Tungate, Mark, 1967-

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 338.4730223 TUN [ Shelf 27 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.4730223 TUN [ Shelf 27 ].

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91.

Marketing stripped bare : an insider's guide to the secret rules / Patrick Forsyth. by

Forsyth, Patrick

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8 FOR [ Shelf 66 ], ...

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92.

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Marketing revolution! : the radical new approach to transforming the business, the brand & the bottom line / Paul R. Gamble ... [et al.]. by

Gamble, Paul R

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 GAM [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GAM [ Shelf 66 ].

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93.

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Marketing communications : an integrated approach / P R Smith & Jonathan Taylor. by

Smith, P. R. (Paul Russell), 1957-
Taylor, Jonathan, 1956-

Edition: 4th ed.

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (5)Call number: 658.802 SMI [ Shelf 67 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 SMI [ Shelf 67 ].

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94.

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Marketing & selling professional services : practical approaches to practice development / Patrick Forsyth. by

Forsyth, Patrick

Edition: 3rd ed.

Material type:

Text

Publication details: London ; Sterling, Va. : Kogan Page, 2003

Other title:

Marketing and selling professional services

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 FOR [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 FOR [ Shelf 67 ].

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95.

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The Philosophy of Branding : Great Philosophers Think Brands / Thom Braun by

Braun, Thom

Material type:

Text

Publication details: New Delhi ; Kogan Page , 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.82701 BRA [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.82701 BRA [ Shelf 69 ].

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96.

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The PR buzz factor : how using public relations can boost your business / Russell Lawson ; foreword by Carol Undy. by

Lawson, Russell

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.2 LAW [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.2 LAW [ Shelf 72 ].

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97.

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Effective writing skills for public relations / John Foster. by

Foster, John, 1926-

Series: PR in practice series

Edition: 3rd ed.

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page Limited, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 808.066659 FOS [ Shelf 57 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 808.066659 FOS [ Shelf 57 ].

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98.

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Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln & Lars Thomassen. by

Lincoln, Keith
Thomassen, Lars

Edition: 1st ed.

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 LIN [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 LIN [ Shelf 69 ].

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99.

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ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by

Wreden, Nick

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, c2005

Other title:

Profit brand

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 WRE [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 WRE [ Shelf 69 ].

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100.

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Profitable marketing communications : a guide to marketing return on investment / Antony Young & Lucy Aitken. by

Young, Antony, 1964-
Aitken, Lucy

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page Ltd, 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.804 YOU [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 YOU [ Shelf 68 ].

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