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641.

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Managerial Economics by

Maheshwari Yogesh

Edition: 2nd. ed

Material type:

Text

Publication details: New Delhi : Prentice Hall of India ; 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 330 MAH [ SHelf 21 ], ...

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642.

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Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber. by

Stafford, Marla R, 1960-
Faber, Ronald J, 1948-

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.144 STA [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.144 STA [ Shelf 72 ].

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643.

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Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. by

Kelley, Larry D, 1955-
Jugenheimer, Donald W

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.111 KEL [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.111 KEL [ Shelf 72 ].

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644.

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Select Selling : Strategies to Win Customers by Defining the Ultimate Target Profile and Discovering What They Really Want / Donal Daly and Paul O'Dea by

Donal Daly

Material type:

Text

Publication details: New Delhi : Prentice Hall of India ; 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.81 DAL [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.81 DAL [ Shelf 69 ].

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645.

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The successful business plan : secrets & strategies / by Rhonda M. Abrams. by

Abrams, Rhonda M

Edition: 4th ed.

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4012 ABR [ Shelf 51 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4012 ABR [ Shelf 51 ].

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646.

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Superior Customer Service : The Prompt Approach to Success / Michael Quinn and Lynda Byron by

Quinn Michael

Material type:

Text

Publication details: New Delhi : Prentice Hall of India ; 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 QUI [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 QUI [ Shelf 69 ].

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647.

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Beyond Loyalty: The Next Generation of Strategic Customer Relationship Management / Pierre Chenet and Jon Ivar Johansen by

Chenet Pierre
Johansen Jon Ivar

Material type:

Text

Publication details: New Delhi : Prentice Hall of India ; 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 CHE [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 CHE [ Shelf 69 ].

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648.

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Research for marketing decisions / Paul E. Green, Donald S. Tull. by

Green, Paul E
Tull, Donald S [ joint author.]
Albaum, Gerald [ joint author]

Series: Prentice-Hall international series in management

Edition: 5th ed.

Material type:

Text

Publication details: New Delhi: Prentice-Hall of India, 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 GRE [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 GRE [ Shelf 70 ].

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649.

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Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. by

Lilien, Gary L, 1946-
Kotler, Philip
Moorthy, K. Sridhar

Material type:

Text

Publication details: New Delhi : Prentice-Hall of India, c1992

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8 LIL [ Shelf 67 ], ...

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650.

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New product forecasting : an applied approach / Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney. by

Kahn, Kenneth B

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.575 KAH [ Shelf 64 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.575 KAH [ Shelf 64 ].

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651.

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Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson. by

Mathieson, Rick

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 MAT [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 MAT [ Shelf 69 ].

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652.

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Management economics : an accelerated approach / William G. Forgang and Karl W. Einolf. by

Forgang, William G, 1946-
Einolf, Karl W, 1967-

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 330.02465 FOR [ Shelf 21 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 330.02465 FOR [ Shelf 21 ].

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653.

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Handbook of contemporary behavioral economics : foundations and developments / edited by Morris Altman. by

Altman, Morris

Material type:

Text

Publication details: New Delhi . : Prentice Hall of India, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 330.019 ALT [ Shelf 15 ]. Not available: Indian Institute Of Management, Shillong: Checked out (1).

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654.

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Brand Building Advertising : Concepts and Cases / M.G. Parameswaran by

Parameswaran, M.G

Material type:

Text

Publication details: New Delhi; Tata McGraw Hill : 2001

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.9 PAR [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.9 PAR [ Shelf 72 ].

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655.

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Law Dictionary : English to Hindi to Urdu, Hindi to English to Urdu, Urdu to English to Hindi ; / Dansingh Suganchand Choudhary and Praveen Kumar Dansingh Choudhary by

Choudhary, Dansingh Suganchand
Choudhary, Praveen Kumar Dansingh

Material type:

Text

Publication details: Delhi : Universal Law Publishing; 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 354.03 CHO. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 354.03 CHO.

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656.

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India, monetary policy, financial stability, and other essays / C. Rangarajan. by

Rangarajan, C

Material type:

Text

Publication details: New Delhi : Academic Foundation, 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 332.4954 RAN [ Shelf 5 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 332.4954 RAN [ Shelf 5 ].

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657.

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Basic financial accounting for management / Paresh Shah. by

Shah, Paresh

Material type:

Text

Publication details: New Delhi ; New York : Oxford University Press, 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.1511 SHA [ Shelf 47 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.1511 SHA [ Shelf 47 ].

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658.

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Management Accountancy / Hrishikesh Chakraborty and Srijit Chakraborty by

Chakraborty, Hrishikesh

Material type:

Text

Publication details: Delhi: Oxford University Press ; 1997

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.1511 CHA [ Shelf 47 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.1511 CHA [ Shelf 47 ].

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659.

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IT strategy for business / Parag Kulkarni, Pradip K. Chande. by

Kulkarni, Parag
Chande, Pradip K

Series: Oxford higher education

Material type:

Text

Publication details: New Delhi ; New York : Oxford University Press, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 004.068 KUL [ Shelf 9 ‬], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 004.068 KUL [ Shelf 9 ‬].

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660.

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Organizational Behavior and Human Resource Management edited by Mirza S Saiyadain, J.S. Sodhi and Rama Joshi by

Saiyadain, Mirza S
Sodhi,J.S
Joshi,Rama J

Material type:

Text

Publication details: New Delhi ; Tata McGraw Hill : 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 302.35 SAI [ Shelf 17 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 302.35 SAI [ Shelf 17 ].

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