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41.
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42.
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43.
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Marketing management : text and cases / Biplab S. Bose. by
Material type: Text
Publication details: Mumbai : Himalaya publishing house, 2007
Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 BOS [ Shelf 80].
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44.
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Services marketing / S. M. Jha. by
Edition: 6th ed.
Material type: Text
Publication details: Mumbai : Himalaya publishing house, 2003
Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 JHA [ Shelf 80].
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45.
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Marketing strategy and management / Michael J. Baker by
Edition: 4th ed.
Material type: Text
Publication details: New York : Palgrave Macmillan, 2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 BAK [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 BAK [ Shelf 67 ].
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46.
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47.
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48.
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49.
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Managing customer value : one stage at a time / by Dilip Soman & Sara N-Marandi. by
Material type: Text
Publication details: Singapore ; Hackensack, NJ : World Scientific Pub., c2010
Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.812 SOM [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 SOM [ Shelf 69 ].
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50.
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51.
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52.
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The manager's guide to competitive marketing strategies / Norton Paley. by
Edition: 3rd ed.
Material type: Text
Publication details: New Delhi : Viva Books, 2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 PAL [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 PAL [ Shelf 67 ].
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53.
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54.
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55.
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56.
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Global marketing / Kate Gillespie, Jean-Pierre Jeannett, H. David Hennessey. by
Edition: 2nd ed.
Material type: Text
Publication details: Boston : Houghton Mifflin Co., c2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.804 GIL [ Shelf 68]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 GIL [ Shelf 68].
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57.
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Strategic market management / David A. Aaker. by
Edition: 7th ed.
Material type: Text
Publication details: Hoboken, NJ : Wiley, c2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 AAK [ Shelf 54]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 AAK [ Shelf 54].
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58.
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Ten deadly marketing sins : signs and solutions / Philip Kotler. by
Material type: Text
Publication details: Hoboken, N.J. : Wiley, c2004
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 KOT [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 KOT [ Shelf 67 ].
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59.
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Strategic marketing management / Carol H. Anderson, Julian W. Vincze. by
Edition: 2nd ed.
Material type: Text
Publication details: Boston : Houghton Mifflin, c2004
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.802 AND [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 AND [ Shelf 67 ].
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60.
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