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41.
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Brand Sense : Sensory Secrets Behind the Stuff we Buy ,/ Martin Lindstrom by
Material type:  Text
Publication details: New Delhi : Kogan Page, 2010
Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.827 LIN [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 LIN [ Shelf 69 ].
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Positioning : the battle for your mind / Al Ries, Jack Trout. by
Material type: Text
Publication details: New Delhi : Tata McGraw-Hill, c2003
Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 659.1 RIE [ Shelf 72 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 RIE [ Shelf 72 ].
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Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett. by
Edition: 7th ed.
Material type: Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006
Other title: - Advertising : principles and practice
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 WEL [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 WEL [ Shelf 72 ].
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