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Positioning : the battle for your mind / by Al Ries and Jack Trout.
Material type:
TextPublication details: New York : McGraw-Hill, c2001.Edition: Indian edDescription: xii, 246 p. : ill. ; 21 cmISBN: - 9780070533752
- 659.1 RIE [ Shelf 80]
- HF5827.2 .R53 2001
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Reference
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Indian Institute Of Management, Shillong | 659.1 RIE [ Shelf 80] (Browse shelf(Opens below)) | Not for loan | 0012236 |
Includes index.
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