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221.

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Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc. by

Szwarc, Paul

Series: Market research in practice series

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2005

Other title:

Researching customer satisfaction and loyalty

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 SZW [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 SZW [ Shelf 69 ].

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222.

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Retailing logistics & fresh food packaging : managing change in the supply chain / Kerstin Gustafsson ... [et al.]. by

Gustafsson, Kerstin, 1956-
Chartered Institute of Logistics and Transport in the UK

Material type:

Text

Publication details: London ; Philadelphia, PA : Kogan Page, 2006

Other title:

Retailing logistics and fresh food packaging

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.7 GUS [ Shelf 65 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.7 GUS [ Shelf 65 ].

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223.

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Running board meetings : how to get the most from them / Patrick Dunne. by

Dunne, Patrick, MBA

Edition: 3rd ed.

Material type:

Text

Publication details: London ; Sterling,Va. : Kogan Page, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.456 DUN [ Shelf 62 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.456 DUN [ Shelf 62 ].

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224.

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Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin and Julian Cummins. by

Mullin, Roddy
Cummins, Julian

Edition: 4th ed.

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.82 MUL [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.82 MUL [ Shelf 69 ].

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225.

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The secure online business handbook : e-commerce, IT functionality & business continuity / consultant editor, Jonathan Reuvid. by

Reuvid, Jonathan
Institute of Directors
Simmons & Simmons

Edition: 3rd ed.

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 005.8 REU [Shelf 15 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 005.8 REU [Shelf 15 ].

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226.

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The successful enterpreneur's guidebook : where you are now, where you want to be, how to get there / Colin Barrow, Robert Brown, Liz Clarke. by

Barrow, Colin
Brown, Robert, 1937-
Clarke, Liz, 1946-

Edition: 2nd ed.

Material type:

Text

Publication details: London ; Philadephia : Kogan Page Limited, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658 BAR [ Shelf 41 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658 BAR [ Shelf 41 ].

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227.

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Successful innovation : How to Encourage and Shape Profitable Ideas / Michel Syrett and Jean Lammiman. by

Syrett, Michel
Lammiman, Jean

Material type:

Text

Publication details: London : Economist in association with Profile Books, c2002

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.314 SYR [ Shelf 50 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.314 SYR [ Shelf 50 ].

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228.

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The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies / Dick Stroud. by

Stroud, Dick

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2005

Other title:

Fifty-plus market

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.800844 STR [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.800844 STR [ Shelf 67 ].

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229.

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The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik Du Plessis. by

Du Plessis, Erik

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1019 PLE [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1019 PLE [ Shelf 72 ].

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230.

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The commercial manager: The Complete Handbook for Commercial Directors and Managers / Tim Boyce and Cathy Lake. by

Boyce, Tim
Lake, Cathy

Material type:

Text

Publication details: London : Thorogood, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658 BOY [ Shelf 15 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658 BOY [ Shelf 15 ].

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231.

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Pocket Advertising : The Essentials of the Business of Advertising from A to Z/ Caroline Marshall by

Marshall, Caroline

Material type:

Text

Publication details: London : Profile Books , 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.9 MAR [ Shelf 8 ], ...

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232.

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Pocket Director : The Essentials of Corporate Governance from A to Z ,/ 2008 by

Tricker, Bob

Edition: 3rd ed.

Material type:

Text

Publication details: London : Profile Books, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4 TRI [ Shelf 8 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4 TRI [ Shelf 8 ].

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233.

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Pocket International Business Terms : An A-Z of Business Terms Used Around the World / Tim Hindle by

Hindle, Tim

Material type:

Text

Publication details: London : Proile Books , 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.18 HIN [ Shelf 8 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.18 HIN [ Shelf 8 ].

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234.

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Pocket Internet : The Essentials of Internet from A to Z / Sean Geer by

Geer, Sean

Material type:

Text

Publication details: London : Profile Books , 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 004.678 GEE [ Shelf 8 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 004.678 GEE [ Shelf 8 ].

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235.

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Pocket Money : The Essentials of Money All the Way from Cowrie Shells to Cyber Cash /

Material type:

Text

Publication details: London : Profile Books , 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 332.4 ECO [ Shelf 8 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 332.4 ECO [ Shelf 8 ].

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236.

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Pocket strategy : the essentials of business strategy from A to Z / the Economist. by

Hindle, Tim

Series: The Economist books | Economist books (Series)

Edition: 4th ed.

Material type:

Text

Publication details: London, England : Profile Books, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4012 HIN [ Shelf 8 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4012 HIN [ Shelf 8 ].

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237.

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The innovative leader : how to inspire your team and drive creativity / Paul Sloane. by

Sloane, Paul, 1950-

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4092 SLO [ Shelf 61 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4092 SLO [ Shelf 61 ].

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238.

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The mobile revolution : the making of mobile services worldwide / Dan Steinbock. by

Steinbock, Dan

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, c2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 384.33 STE [ Shelf 34 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 384.33 STE [ Shelf 34 ].

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239.

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The talent powered organization : strategies for globalization, talent management and high performance / Peter Cheese, Robert J. Thomas, and Elizabeth Craig with a foreword by Don Tapscott. by

Cheese, Peter
Thomas, Robert J. (Robert Joseph), 1952-
Craig, Elizabeth

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.314 CHE [ Shelf 50 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.314 CHE [ Shelf 50 ].

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240.

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Transforming the company : manage change, compete & win / Colin Coulson-Thomas. by

Coulson-Thomas, Colin

Edition: 2nd ed.

Material type:

Text

Publication details: London ; Milford, CT : Kogan Page, 2002

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.406 COU [ Shelf 60 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.406 COU [ Shelf 60 ].

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