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The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies / Dick Stroud.

By: Material type: TextPublication details: London ; Sterling, VA : Kogan Page, 2005.Description: xvi, 314 p. : ill. ; 24 cmISBN:
  • 9780749447786
Other title:
  • Fifty-plus market
Subject(s): DDC classification:
  • 658.800844 STR [ Shelf 67 ]
LOC classification:
  • 658.800844 STR
Contents:
Marketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels : myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communicating with the over-50s -- Thoughts about the creative -- What of the future?
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.800844 STR [ Shelf 67 ] (Browse shelf(Opens below)) 0 Not for loan 0007932
Book Indian Institute Of Management, Shillong 658.800844 STR [ Shelf 67 ] (Browse shelf(Opens below)) 1 Available 0007933

"In association with OMD."

Includes index.

Marketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels : myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communicating with the over-50s -- Thoughts about the creative -- What of the future?

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