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21.

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Rural marketing : text and cases / C. S. G. Krishnamacharyulu and Lalitha Ramakrishnan. by

Krishnamacharyulu, C. S. G
Ramakrishnan, Lalitha

Material type:

Text

Publication details: Singapore : Pearson Education , 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 658.804 KRI [ Shelf 68 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 KRI [ Shelf 68 ].

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22.

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Rural marketing : concepts and practices / Balram Dogra and Karminder Ghuman. by

Dogra, Balram
Ghuman, Karminder

Material type:

Text

Publication details: New Delhi : Macgraw-Hill , 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.804 DOG [ Shelf 68 ], ...

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23.

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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by

Johansson, Johny K

Series: McGraw-Hill/Irwin series in marketing

Edition: 4th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill Irwin, c2006

Online resources:

Click here to access online
Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.804 JOH [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 JOH [ Shelf 68 ].

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24.

International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov. by

Albaum, Gerald S
Duerr, Edwin
Strandskov, Jesper

Edition: 5th ed.

Material type:

Text

Publication details: NewDelhi : Pearson 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.804 ALB [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 ALB [ Shelf 68 ].

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25.

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Marketing management : a south asian perspective/ Philip Kotler, Kevin Keller. by

Kotler, Philip
Keller, Kevin Lane, 1956-

Edition: 12th ed.

Material type:

Text

Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006

Online resources:

Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (8)Call number: 658.80954 KOT [ Shelf 68 ], ...

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26.

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Services marketing : the Indian context / R. Srinivasan. by

Srinivasan, R

Material type:

Text

Publication details: New Delhi : Prentice-Hall, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (3)Call number: 658.80954 SRI [ Shelf 68 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.80954 SRI [ Shelf 68 ].

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27.

Relationship marketing : text and cases / S. Shajahan. by

Shajahan, S

Material type:

Text

Publication details: New Delhi : Tata McGraw-Hill, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (7)Call number: 658.812 SHA [ Shelf 69 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 SHA [ Shelf 69 ].

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28.

Marketing channel management : a customer-centric approach / Pingali Venugopal. by

Venugopal, Pingali, 1958-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks : Response Books, 2001

Online resources:

Click here to access online
Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.87 VEN [ Shelf 71 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.87 VEN [ Shelf 71 ].

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29.

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Best practice in personal marketing for professionals / Allan Boress and Michael Cummings. by

Boress, Allan
Cummings, Michael

Material type:

Text

Publication details: Delhi : Macmillan, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.85 BOR [ Shelf 70 ], ...

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30.

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Distribution and logistics management : a strategic marketing approach / D. K. Agrawal. by

Agrawal, D. K

Material type:

Text

Publication details: Delhi : Macmillan, 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (9)Call number: 658.7 AGR [ Shelf 56 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.7 AGR [ Shelf 56 ].

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31.

Total e-mail marketing : maximizing your results from integrated e-marketing/ Dave Chaffey. by

Chaffey, Dave

Edition: 2nd ed.

Material type:

Text

Publication details: Boston, MA : Butterworth-Heinemann, 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.872 CHA [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.872 CHA [ Shelf 71 ].

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32.

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Developing business strategies / David A. Aaker. by

Aaker, David A

Edition: 6th ed.

Material type:

Text

Publication details: New York : J. Wiley, c2001

Online resources:

Click here to access online
Click here to access online
Table of Contents

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4012 AAK [ Shelf 78].

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33.

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Knowledge-based marketing: the 21st century competitive edge / Ian Chaston. by

Chaston, Ian

Material type:

Text

Publication details: London ; Thousand Oaks, Calif. : SAGE Publications, 2004

Online resources:

Click here to access online
Click here to access online

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 CHA [ Shelf 80].

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34.

Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. by

Hooley, Graham J
Piercy, Nigel
Nicolaud, Brigitte

Edition: 4th ed.

Material type:

Text

Publication details: Harlow, England ; New York : FT Prentice Hall, 2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 HOO [ Shelf 80].

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35.

Global marketing management / Warren J. Keegan. by

Keegan, Warren J
Green, Mark C

Edition: 7th ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 KEE [ Shelf 80].

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36.

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Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson. by

Gilligan, Colin
Wilson, R. M. S. (Richard Malcolm Sano)

Material type:

Text

Publication details: Oxford ; Boston, MA : Butterworth-Heinemann, 2003

Online resources:

Click here to access online
Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.802 GIL [ Shelf 80].

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37.

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International marketing management : text and cases / U.C. Mathur. by

Mathur, U. C, 1938-

Material type:

Text

Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.84 MAT [ Shelf 80].

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38.

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Understanding consumer decision making : the means-end approach to marketing and advertising strategy / edited by Thomas J. Reynolds, Jerry C. Olson. by

Reynolds, Thomas J. (Thomas John), 1947-
Olson, Jerry C. (Jerry Corrie), 1944-

Material type:

Text

Publication details: Mahwah, N.J. : L. Erlbaum, 2001

Online resources:

Click here to access online

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 REY [ Shelf 80].

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39.

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Marketing strateties of small and medium scale industry / Gajendra Singh. by

Singh, Gajendra

Material type:

Text

Publication details: New Delhi : Deep and Deep publications, 2006

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 SIN [ Shelf 80].

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40.

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Cases in rural marketing : an integrated approach / C. S. G. Krishnamacharyulu and Lalitha Ramakrishnan. by

Krishnamacharyulu, C. S. G
Ramakrishnan, Lalitha

Material type:

Text

Publication details: Kindersley : Pearson Education, 2006

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 KRI [ Shelf 80].

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