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21.

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Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss. by

Stone, Merlin, 1948-
Bond, Alison
Foss, Bryan

Series: Market research in practice | Market research in practice series

Material type:

Text

Publication details: London ; Sterling, Va. Kogan Page, c2004.

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.834 STO [ Shelf 80].

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22.

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Marketing research : meaning, measurement, and method : a text with cases / Donald S. Tull, Del I. Hawkins. by

Tull, Donald S
Hawkins, Del I [ joint author.]

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c1993

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.835 TUL [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.835 TUL [ Shelf 70 ].

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23.

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Research for marketing decisions / Paul E. Green, Donald S. Tull. by

Green, Paul E
Tull, Donald S [ joint author.]
Albaum, Gerald [ joint author]

Series: Prentice-Hall international series in management

Edition: 5th ed.

Material type:

Text

Publication details: New Delhi: Prentice-Hall of India, 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 GRE [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 GRE [ Shelf 70 ].

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24.

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An introduction to market & social research : planning & using research tools & techniques / Karen Adams & Ian Brace. by

Adams, Karen
Brace, Ian, 1949-

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2006

Other title:

Introduction to market and social research

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 ADA [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 ADA [ Shelf 70 ].

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25.

Business to business market research : understanding and measuring business markets / Ruth McNeil. by

McNeil, Ruth
Market Research Society

Series: Market research in practice series

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 MCN [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 MCN [ Shelf 70 ].

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26.

Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J Kaden. by

Kaden, Robert J

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 KAD [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 KAD [ Shelf 70 ].

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27.

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Market research made easy / Don Doman, Dell Dennison, Margaret Doman. by

Doman, Don
Dennison, Dell, 1948-
Doman, Margaret

Series: Self-Counsel Press business series

Edition: 3rd ed.

Material type:

Text

Publication details: Vancouver, BC : Self-Counsel Press, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 DOM [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 DOM [ Shelf 70 ].

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28.

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Market intelligence : how and why organizations use market research / Martin Callingham. by

Callingham, Martin

Series: Market research in practice series

Material type:

Text

Publication details: London ; Sterling, Va. : Kogan Page, c2004

Other title:

How and why organizations use market research

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.83 CAL [ Shelf 70 ], ...

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29.

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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day. by

Kumar, V, 1957-
Aaker, David A
Day, George S

Edition: 2nd ed.

Material type:

Text

Publication details: New York : Wiley, c2002

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 KUM [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 KUM [ Shelf 70 ].

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30.

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International marketing research / C. Samuel Craig and Susan P. Douglas. by

Craig, C. Samuel
Douglas, Susan P

Edition: 2nd ed.

Material type:

Text

Publication details: Chichester [England] ; New York, NY : Wiley, c2000

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 CRA [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 CRA [ Shelf 70 ].

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31.

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Marketing research / A. Parasuraman, Dhruv Grewal, R. Kishnan. by

Parasuraman, A
Grewal, Dhruv
Krishnan, R, 1952-

Edition: 2nd ed.

Material type:

Text

Publication details: Boston : Houghton Mifflin Co., c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 PAR [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 PAR [ Shelf 70 ].

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32.

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The new business road test : what entrepreneurs and executives should do before writing a business plan / John W. Mullins. by

Mullins, John W. (John Walker)

Edition: 2nd ed.

Material type:

Text

Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006

Availability: No items available.

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33.

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Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan. by

Hague, Paul N
Hague, Nick, 1974-
Morgan, Carol-Ann, 1958-

Series: Market research in practice series

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.83 HAG [ Shelf 70 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 HAG [ Shelf 70 ].

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34.

We are smarter than me : how to unleash the power of crowds in your business / Barry Libert &, Jon Spector ; and thousands of contributors. by

Libert, Barry
Spector, Jon, 1956-

Material type:

Text

Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.044 LIB [ Shelf 3 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.044 LIB [ Shelf 3 ].

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35.

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Questions that sell : the powerful process for discovering what your customer really wants / Paul Cherry. by

Cherry, Paul

Material type:

Text

Publication details: New York : Amacom, c2006

Online resources:

Click here to access online

Availability: No items available.

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36.

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Customer visits : building a better market focus / Edward F. McQuarrie. by

McQuarrie, Edward F

Edition: 3rd ed.

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.834 MCQ [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.834 MCQ [ Shelf 70 ].

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37.

A market research on Adobe Acrobat usage pattern in BPO industry in India and recommendations on the marketing strategy for this vertical / Shweta Srivastava by

Srivastava, Shweta (2009PGP060)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2009-2011)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010

Online resources:

Download PDF

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8.

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38.

Developing Marketing Plan & India Entry Strategy for Redispersible Polymer Powder / Abhinav Lakhotia. by

Lakhotia, Abhinav (2009PGP003)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute if Management, 2010

Online resources:

Download PDF

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8.

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39.

Demand Drivers of the Indian FMCG Sector / Pradeep M.S. by

M.S.,Pradeep (2009PGP040)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010

Online resources:

Download PDF

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83.

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40.

International Journal of Research in Marketing / edited by M.G.Dekimpe by

Dekimpe,M.G

Material type:

Continuing resource

Publication details: Elsevier , 2011

Online resources:

Online Journal

Availability: No items available.

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