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21.

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Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln & Lars Thomassen. by

Lincoln, Keith
Thomassen, Lars

Edition: 1st ed.

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 LIN [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 LIN [ Shelf 69 ].

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22.

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ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by

Wreden, Nick

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, c2005

Other title:

Profit brand

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 WRE [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 WRE [ Shelf 69 ].

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23.

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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. by

Tybout, Alice M
Calkins, Tim

Material type:

Text

Publication details: Hoboken, N.J. : Wiley, c2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 TYB [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 TYB [ Shelf 69 ].

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24.

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The science and art of branding / Giep Franzen and Sandra Moriarty. by

Franzen, Giep
Moriarty, Sandra E. (Sandra Ernst)

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 FRA [ Shelf 80].

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25.

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The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas. by

Salinas, Gabriela

Material type:

Text

Publication details: Chichester, U.K. : Wiley, c2009

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 657.7 SAL [ Shelf 77].

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26.

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Tata : the evolution of a corporate brand / Morgen Witzel ; foreword by Ram Charan. by

Witzel, Morgen

Material type:

Text

Publication details: New Delhi : Penguin Portfolio, 2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 659.2 WIT [ Shelf 72 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.2 WIT [ Shelf 72 ].

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27.

Cut the Clutter: Devising Effective and Sustainable Branding Strategies at Telecom Retail Outlets for STel / Keshav Sahani by

Sahani, Keshav (2009PGP028)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010

Online resources:

Download PDF

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8.

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28.

Brand Management Services for various Clients At Brands of Desire by

Subramanian, Kaushik (2009PGP027)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827.

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29.

Study of the 'XTRA' branding initiatives undertaken by Indian Oil Corporation Ltd.& their inpact on the consumer behaviour in Kolkata Metropolitan Area, and recommendations to improve market share in Retail Fuel. / Priyanka Pandit by

Pandit, Priyanka (2009PGP042)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010

Online resources:

Download PDf

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8.

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30.

Role of Brands in Future Corporate Strategies / Nitin Saxena, Samrat Singh Yadav by

Saxena, Nitin (2009PGP037)
Yadav, Samrat Singh (2009PGP047)

Series: Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8.

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31.

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Brand management : Principles and Practices / KIRTI DUTTA, Assistant Professor (Marketing), Bhartiya Vidya Bhavan's Usha & Lakshmi Mittal Institute of Management, New Delhi. by

Dutta, Kirti

Material type:

Text

New Delhi : Oxford University Press, 2012

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 DUT [ Shelf 80 ].

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32.

Branding and Communication ,Psychographic study and Design Evaluation across all UI platforms for Shopclues.com / Anamay , JII by

JII, Anamay [2013PGP066]

Series: Summer Internship Report in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management 2013-2015

Material type:

Text

Publication details: Shillong : Rajiv Gandhi Indian Institute of Management , 2015

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 JII [IR Shelf].

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33.

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Brand breakout : how emerging market brands will go global / Nirmalya Kumar & Jan-Benedict E.M. Steenkamp. by

Kumar, Nirmalya [ author.]
Steenkamp, Jan-Benedict E. M [ author.]

Material type:

Text

Publication details: Basingstoke : Palgrave Macmillan, 2015

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 KUM [ Shelf 80 ].

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34.

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Eco-Business : a Big-Brand Takeover of Sustainability / Peter Dauvergne; Jane Lister by

Dauvergne, Peter
Lister, Jane

Material type:

Text

Publication details: Cambridge, Massachusetts : MIT Press, 2013

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4083 DAU [ Shelf 79].

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35.

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Titan : inside India's most successful consumer brand / Vinay Kamath. by

Kamath, Vinay [ author.]

Material type:

Text

Publication details: Gurugram, India : Hachette Book Publishing India Pvt. Ltd., 2018

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.827 KAM [Shelf3], ...

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