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21.

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Managing customers profitably / Lynette Ryals. by

Ryals, Lynette

Material type:

Text

Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 RYA [ Shelf 80].

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22.

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In search of a new logic for marketing : foundations of contemporary theory / Christian Gr�onroos. by

Gronroos, Christian, 1947-

Material type:

Text

Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons Ltd., c2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8001 GRO [ Shelf 80].

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23.

Benefits management : delivering value from IS & IT investments / John Ward, Elizabeth Daniel. by

Ward, John, 1947-
Daniel, Elizabeth, 1962-

Series: John Wiley series in information systems

Material type:

Text

Publication details: Hoboken, NJ : Wiley, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4038011 WAR [ Shelf 55 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4038011 WAR [ Shelf 55 ].

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24.

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Agent technology for e-commerce / Maria Fasli. by

Fasli, Maria

Material type:

Text

Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, Ltd., c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.872 FAS [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.872 FAS [ Shelf 71 ].

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25.

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Ethics and technology : ethical issues in an age of information and communication technology / Herman T. Tavani. by

Tavani, Herman T

Edition: 2nd ed.

Material type:

Text

Publication details: Hoboken, NJ : Wiley, c2007

Other title:

Ethics & technology

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 174.9004 TAV [ Shelf 16 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 174.9004 TAV [ Shelf 16 ].

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26.

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Information systems : a management approach / Steven R. Gordon, Judith R. Gordon. by

Gordon, Steven R
Gordon, Judith R

Edition: 3rd ed.

Material type:

Text

Publication details: [Hoboken, NJ?] : Wiley, c2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.40380285 GOR [ Shelf 55 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.40380285 GOR [ Shelf 55 ].

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27.

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Internet measurement : infrastructure, traffic, and applications / Mark Crovella, Balachander Krishnamurthy. by

Crovella, Mark
Krishnamurthy, Balachander, 1961-

Material type:

Text

Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 004.678 CRO [ Shelf 10 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 004.678 CRO [ Shelf 10 ].

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28.

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Information systems for managers : texts & cases / Gabriele Piccoli. by

Piccoli, Gabriele

Material type:

Text

Publication details: Hoboken, NJ : John Wiley & Sons Inc, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4038011 PIC [ Shelf 55 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4038011 PIC [ Shelf 55 ].

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29.

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Information systems : creating business value / Mark W. Huber, Craig A. Piercy, Patrick G. McKeown. by

Huber, Mark W
Piercy, Craig A
McKeown, Patrick G, 1943-

Material type:

Text

Publication details: Hoboken, NJ : J. Wiley & Sons, Inc., c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (6)Call number: 658.4038011 HUB [ Shelf 55 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4038011 HUB [ Shelf 55 ].

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30.

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Marketing research / Carl McDaniel, Jr., Roger Gates. by

McDaniel, Carl D
Gates, Roger H, 1942-

Edition: 7th ed.

Material type:

Text

Publication details: Hoboken, NJ : Wiley, c2007

Online resources:

Download File.

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 MCD [Shelf 80].

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31.

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Web programming : building Internet applications / Chris Bates. by

Bates, Chris (Chris D.)

Edition: 3rd ed.

Material type:

Text

Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 006.76 BAT [ Shelf 12 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 006.76 BAT [ Shelf 12 ].

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32.

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Universal usability : designing computer interfaces for diverse user populations / edited by Jonathan Lazar. by

Lazar, Jonathan

Material type:

Text

Publication details: Chichester ; Hoboken, NJ : John Wiley & Sons, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 005.437 LAZ [ Shelf 10 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 005.437 LAZ [ Shelf 10 ].

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33.

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Strategic Management of Information Systems: by Keri E Pearlson / Carol S Saunders by

Pearlson, Keri E
Saunders, Carol S

Edition: 4th ed.

Material type:

Text

Publication details: Hoboken NJ : John Wiley and sons , 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4012 PEA [ Shelf 51 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4012 PEA [ Shelf 51 ].

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34.

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Business cycles : history, theory and investment reality / Lars Tvede. by

Tvede, Lars, 1957-

Edition: 3rd ed.

Material type:

Text

Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2006

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.542 TVE [ Shelf 75 ].

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35.

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Marketing to the social web : how digital customer communities build your business / Larry Weber. by

Weber, Larry

Edition: 2nd ed.

Material type:

Text

Publication details: Hoboken, NJ : John Wiley & Sons, c2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.872 WEB [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.872 WEB [ Shelf 71 ].

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36.

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Strategic management dynamics / Kim Warren. by

Warren, Kim

Material type:

Text

Publication details: Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley & Sons, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4012 WAR [ Shelf 78].

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37.

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Implementing six sigma : smarter solutions using statistical methods / Forrest W. Breyfogle, III. by

Breyfogle, Forrest W, 1946-

Edition: 2nd ed.

Material type:

Text

Publication details: Hoboken, NJ : Wiley, 2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.562 BRE [ Shelf 64 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.562 BRE [ Shelf 64 ].

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38.

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Dalrymple's sales management / William L. Cron, Thomas E. DeCarlo. by

Cron, William L, 1949-
Dalrymple, Douglas J. Sales management
DeCarlo, Thomas E

Edition: 9th ed.

Material type:

Text

Publication details: Hoboken, NJ : John Wiley & Sons, c2006

Other title:

Sales management

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.81 CRO [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.81 CRO [ Shelf 69 ].

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39.

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Operations management : creating value along the supply chain / Roberta S. Russell, Bernard W. Taylor III. by

Russell, Roberta S
Taylor, Bernard W

Edition: 6th ed.

Material type:

Text

Publication details: Hoboken, NJ : John Wiley & Sons, c2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.5 RUS [ Shelf 58 ], ...

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40.

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Service management and marketing : customer management in service competition / Christian Gronroos. by

Gronroos, Christian, 1947-

Edition: 3rd ed.

Material type:

Text

Publication details: Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley & Sons, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 GRO [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GRO [ Shelf 67 ].

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