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In search of a new logic for marketing : foundations of contemporary theory / Christian Gr�onroos.
Material type:
TextPublication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons Ltd., c2007.Description: xi, 223 p. : ill. ; 25 cmISBN: - 9780470061299 (pbk. : alk. paper)
- 658.8001 GRO [ Shelf 80]
- 658.8001 GRO
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Reference
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Indian Institute Of Management, Shillong | 658.8001 GRO [ Shelf 80] (Browse shelf(Opens below)) | Not for loan | 0007065 |
Includes bibliographical references and index.
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