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21.

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Optimization for engineering design : algorithms and examples / Kalyanmoy Deb. by

Deb, Kalyanmoy

Material type:

Text

Publication details: New Delhi : Prentice-Hall of India, 1995

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 518.1 DEB [ Shelf 77].

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22.

Performance appraisal and compensation management: a modern apporch/ Dewakar Goel by

Goel Devakar

Material type:

Text

Publication details: New Delhi : Prentice Hall of India , 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.32 GOE [ Shelf 50 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.32 GOE [ Shelf 50 ].

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23.

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Indian Models of Economy, Business and Management by P. Kanangasabapathi by

Kanagasabapathi P

Material type:

Text

Publication details: New Delhi Prentice Hall of India 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 330.068 KAN [ SHelf 21 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 330.068 KAN [ SHelf 21 ].

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24.

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Marketing research : meaning, measurement, and method : a text with cases / Donald S. Tull, Del I. Hawkins. by

Tull, Donald S
Hawkins, Del I [ joint author.]

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c1993

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.835 TUL [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.835 TUL [ Shelf 70 ].

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25.

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Economic development : a regional, institutional, and historical approach / Richard Grabowski, Sharmistha Self, Michael P. Shields. by

Grabowski, Richard, 1949-
Self, Sharmistha, 1963-
Shields, Michael P, 1945-

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 338.9 GRA [ Shelf 28 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.9 GRA [ Shelf 28 ].

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26.

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Strategic Marketing : Making Decisions for Strategic Advantage by Musadiq A Sahaf by

Sahaf Musadiq A

Material type:

Text

Publication details: New Delhi : Prentice Hall of India 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 SAH [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 SAH [ Shelf 67 ].

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27.

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Industrial Marketing Milind T Phadtare by

Phadtare Milind T

Material type:

Text

Publication details: New Delhi Prentice Hall of India 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 PHA [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 PHA [ Shelf 67 ].

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28.

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Marketing Practices in Developing Economy: Cases from South Asia by Ruby Roy Dholakia. Syed Ferhat Anwar and Khalid Hasan by

Dholakia Ruby Roy

Material type:

Text

Publication details: New Delhi Prentice Hall of India 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 DHO [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 DHO [ Shelf 67 ].

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29.

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Corporate Environmental Management A Study With Reference to India by Bhabatosh Banerjee by

Banerjee Bhabatosh

Material type:

Text

Publication details: New Delhi Prentice Hall of India 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 338.927 BAN [ Shelf 29 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.927 BAN [ Shelf 29 ].

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30.

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Predictive Modelling in Strategic Marketing by Purba Halady Rao by

Rao Purba Halady

Material type:

Text

Publication details: New Delhi Prentice Hall of India 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8 RAO [ Shelf 67 ], ...

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31.

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Truth The New Rules For Marketing in A Skeptical World Lynn Upshaw by

Upshaw Lynn

Material type:

Text

Publication details: New Delhi Prentice Hall of India 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 UPS [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 UPS [ Shelf 67 ].

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32.

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Managerial Economics Joel Dean by

Dean Joel

Material type:

Text

Publication details: New Delhi Prentice Hall of India 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 330 DEA [ SHelf 21 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 330 DEA [ SHelf 21 ].

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33.

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What's in A Name : Advertising and the Concepts of Brands / John Philip Jones and Jan S Slater by

Jones John Philip

Edition: 2nd ed.

Material type:

Text

Publication details: New Delhi Prentice Hall of India 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 JON [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 JON [ Shelf 72 ].

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34.

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Economic theory and operations analysis / William J. Baumol. by

Baumol, William J

Edition: 4th ed.

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 330.0184 BAU [ Shelf 21 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 330.0184 BAU [ Shelf 21 ].

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35.

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International marketing research / V. Kumar. by

Kumar, V, 1957-

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2000

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 KUM [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 KUM [ Shelf 70 ].

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36.

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Consumer Behavior and Managerial Decision Making by Frank R Kardes by

Kardes Frank R

Edition: 2nd. ed

Material type:

Text

Publication details: New Delhi : Prentice Hall of India ; 2002

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 KAR [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 KAR [ Shelf 70 ].

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37.

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Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt. by

Hunt, Shelby D

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2002

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8001 HUN [ Shelf 80].

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38.

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Managerial Economics by

Maheshwari Yogesh

Edition: 2nd. ed

Material type:

Text

Publication details: New Delhi : Prentice Hall of India ; 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 330 MAH [ SHelf 21 ], ...

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39.

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Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber. by

Stafford, Marla R, 1960-
Faber, Ronald J, 1948-

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.144 STA [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.144 STA [ Shelf 72 ].

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40.

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Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. by

Kelley, Larry D, 1955-
Jugenheimer, Donald W

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.111 KEL [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.111 KEL [ Shelf 72 ].

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