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Marketing research / Alvin C. Burns, Ronald F. Bush. by
Edition: 5th ed.
Material type:  Text
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 BUR [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 BUR [ Shelf 70 ].
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Retailing An introduction / [by] Roger Cox. Paul Brittain. by Series: The M & E handbook series
Material type: Text
Publication details: New Delhi : Pearson Education, 1988
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.87 COX [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.87 COX [ Shelf 71 ].
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Retail buying / Jay Diamond, Gerald Pintel. by
Edition: 8th ed.
Material type: Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.87 DIA [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.87 DIA [ Shelf 71 ].
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27.
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Conceptual issues in consumer behaviour : the Indian context / S. Ramesh Kumar. by
Edition: 1st impression.
Material type: Text
Publication details: Delhi : Published by Dorling Kindersley (India), licensees of Pearson Education in South Asia, 2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 KUM [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 KUM [ Shelf 70 ].
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Marketing channels / Anne T. Coughlan ... [et al.]. by
Edition: 7th ed.
Material type: Text
Publication details: Upper Saddle River, NJ : Pearson c2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.87 COU [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.87 COU [ Shelf 71 ].
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29.
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Modern management / Samuel C. Certo, S. Trevis Certo. by
Edition: 10th ed.
Material type: Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658 CER [ Shelf 41 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658 CER [ Shelf 41 ].
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Management / Stephen P. Robbins, Mary Coulter. by
Edition: 9th ed.
Material type: Text
Publication details: New Delhi : Pearson Prentice Hall, c2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (19)Call number: 658 ROB [ Shelf 41 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658 ROB [ Shelf 41 ].
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31.
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Fundamentals of management : essential concepts and applications / Stephen P. Robbins, David A. DeCenzo. by
Edition: 5th ed.
Material type: Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005
Availability: Items available for loan: Indian Institute Of Management, Shillong (3)Call number: 658 ROB [ Shelf 41 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658 ROB [ Shelf 41 ]. Not available: Indian Institute Of Management, Shillong: Checked out (1).
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32.
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Organizations : structures, processes, and outcomes./ Richard, Hall, Pamela,S Tolbert by
Edition: 9th ed. / Richard H. Hall, Pamela S. Tolbert.
Material type: Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005
Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 658.1 HAL [Shelf 43 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.1 HAL [Shelf 43 ].
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An experiential approach to organization development / Donald R. Brown. by
Edition: 7th ed.
Material type: Text
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2004
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.1 BRO [Shelf 43 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.1 BRO [Shelf 43 ].
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Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. by
Edition: 16th ed.
Material type: Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 LAN [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 LAN [ Shelf 72 ].
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Advertising : principles and practice / William Wells, Sandra Moriarty, John Burnett. by
Edition: 7th ed.
Material type: Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008
Other title: - Advertising : principles and practice
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 WEL [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 WEL [ Shelf 72 ].
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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2007
Other title: - Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Indian Institute Of Management, Shillong (5)Call number: 659.1 CLO [ Shelf 72 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 CLO [ Shelf 72 ].
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Supply chain management : text and cases / Janat Shah. by
Material type: Text
Publication details: Upper Saddle River, N.J. : Pearson Education, c2009
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.7 SHA [ Shelf 65 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.7 SHA [ Shelf 65 ].
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E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost. by
Edition: 4th ed.
Material type: Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 658.872 STR [ Shelf 71 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.872 STR [ Shelf 71 ].
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