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181.

Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J Kaden. by

Kaden, Robert J

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 KAD [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 KAD [ Shelf 70 ].

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182.

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Gurus on e-business / John Middleton. by

Middleton, John, 1954-

Material type:

Text

Publication details: London : Thorogood, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.054678 MID [ Shelf 41 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.054678 MID [ Shelf 41 ].

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183.

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The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams, Roddy Mullin. by

Williams, Alison
Mullin, Roddy

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.872 WIL [ Shelf 15]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.872 WIL [ Shelf 15].

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184.

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The handbook of international corporate governance : a definitive guide. by

Institute of Directors

Edition: 2nd ed.

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4 IOD [ Shelf 15 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4 IOD [ Shelf 15 ].

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185.

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Hard-core management / Jo Owen. by

Owen, Jo

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658 OWE [ Shelf 41 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658 OWE [ Shelf 41 ].

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186.

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The handbook of logistics and distribution management / Alan Rushton, Phil Croucher, Peter Baker. by

Rushton, Alan
Croucher, Phil, 1954-
Baker, Peter, 1950-
Chartered Institute of Logistics and Transport in the UK

Edition: 3rd ed.

Material type:

Text

Publication details: London ; Philadelphia, PA : Kogan Page, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.7 RUS [ Shelf 15 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.7 RUS [ Shelf 15 ].

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187.

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The healthy organization : a revolutionary approach to people and management / Brian Dive. by

Dive, Brian

Edition: 2nd ed.

Material type:

Text

Publication details: London ; Sterling, Va. : Kogan Page, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.3 DIV [ Shelf 49 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.3 DIV [ Shelf 49 ].

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188.

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How to succeed as an independent consultant : work with your clients & promote your business / Timothy R.V. Foster. by

Foster, Timothy R. V

Material type:

Text

Publication details: London : Kogan Page, 2002

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.46 FOS [ Shelf 62 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.46 FOS [ Shelf 62 ].

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189.

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Integrated branding : becoming brand-driven through company-wide action / F. Joseph LePla & Lynn M. Parker. by

LePla, F. Joseph, 1955-
Parker, Lynn M, 1956-

Edition: Rev. ed.

Material type:

Text

Publication details: London ; Milford, CT : Kogan Page, 2002

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 LEP [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 LEP [ Shelf 69 ].

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190.

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The international dictionary of marketing : over 2,000 professional terms & techniques / Daniel Yadin. by

Yadin, Daniel L

Material type:

Text

Publication details: London ; Milford, CT : Kogan Page, 2001

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8003 YAD [ Dictionary Shelf ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8003 YAD [ Dictionary Shelf ].

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191.

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International IT governance : an executive guide to ISO 17799/ISO 27001 / Alan Calder & Steve Watkins. by

Calder, Alan, 1957-
Watkins, Steve, 1970-

Material type:

Text

Publication details: London ; Philadelphia, PA : Kogan Page Limited, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 005.8 CAL [ Shelf 12 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 005.8 CAL [ Shelf 12 ].

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192.

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International marketing : strategy planning, market entry & implementation / Roger Bennett & Jim Blythe. by

Bennett, Roger, 1948 Apr. 9-
Blythe, Jim

Edition: 3rd ed.

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2002

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.804 BEN [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 BEN [ Shelf 68 ].

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193.

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Key account management in financial services : tools and techniques for building strong relationships with major clients / Peter Cheverton ... [et al.]. by

Cheverton, Peter

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2008 (2005 printing)

Online resources:

Download File.

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 332.10688 CHE [ Shelf 3 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 332.10688 CHE [ Shelf 3 ].

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194.

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The knowledge entrepreneur : how your business can create, manage, and profit from intellectual capital / Colin Coulson-Thomas. by

Coulson-Thomas, Colin

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2003

Online resources:

Download FILE

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4038 COU [ Shelf 54 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4038 COU [ Shelf 54 ].

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195.

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The leader's guide to skills : unlocking the creativity and innovation in you and your team / [Paul Sloane]. by

Sloane, Paul, 1950-

Edition: 2nd ed.

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2006

Other title:

Leader's guide to lateral thinking skills
Lateral thinking skills

Online resources:

Click here to access online
Click here to access online
Click here to access online

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.40714 SLO [ Shelf 61 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.40714 SLO [ Shelf 61 ].

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196.

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The leadership crash course : how to create personal leadership value / Paul Taffinder. by

Taffinder, Paul

Edition: 2nd ed.

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.4092 TAF [ Shelf 61 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4092 TAF [ Shelf 61 ].

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197.

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Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing / Nicholas Ind. by

Ind, Nicholas

Edition: 2nd ed.

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 IND [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 IND [ Shelf 69 ].

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198.

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Logistics & retail management : emerging issues and new challenges in the retail supply chain / edited by John Fernie & Leigh Sparks. by

Fernie, John, 1948-
Sparks, Leigh

Edition: 3rd ed.

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page Ltd., 2009

Other title:

Logistics and retail management

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.87 FER [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.87 FER [ Shelf 71 ].

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199.

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Making sense of change management : a complete guide to the models, tools & techniques of organizational change / Esther Cameron & Mike Green. by

Cameron, Esther
Green, Mike, 1959-

Edition: 2nd ed.

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, c2009

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.406 CAM [ Shelf 60 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.406 CAM [ Shelf 60 ].

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200.

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Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald. by

McDonald, Malcolm

Material type:

Text

Publication details: London : Philadelphia : Kogan Page, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.802 MCD [ SHelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 MCD [ SHelf 67 ].

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