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161.

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When ads work : new proof that advertising triggers sales / John Philip Jones. by

Jones, John Philip

Edition: 2nd ed.

Material type:

Text

Publication details: Armonk, N.Y. : Sharpe, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 JON [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 JON [ Shelf 72 ].

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162.

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Management economics : an accelerated approach / William G. Forgang and Karl W. Einolf. by

Forgang, William G, 1946-
Einolf, Karl W, 1967-

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 330.02465 FOR [ Shelf 21 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 330.02465 FOR [ Shelf 21 ].

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163.

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Supply chain excellence : a handbook for dramatic improvement using the SCOR model / Peter Bolstorff and Robert Rosenbaum. by

Bolstorff, Peter
Rosenbaum, Robert (Robert G.)

Edition: 2nd ed.

Material type:

Text

Publication details: New York : AMACOM-American Management Association, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.7 BOL [ Shelf 15 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.7 BOL [ Shelf 15 ].

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164.

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Managing knowledge security : strategies for protecting your company's intellectual assets / Kevin Desouza. by

Desouza, Kevin C, 1979-

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page Ltd, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.472 DES [ Shelf 62 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.472 DES [ Shelf 62 ].

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165.

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The economics of health and health care / Sherman Folland, Allen C. Goodman, Miron Stano. by

Folland, Sherman
Goodman, Allen C
Stano, Miron

Edition: 5th ed.

Material type:

Text

Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 338.433621 FOL [ Shelf 27 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.433621 FOL [ Shelf 27 ].

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166.

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Supply chain risk management : vulnerability and resilience in logistics / Donald Waters. by

Waters, C. D. J. (C. Donald J.), 1949-

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.7 WAT [ Shelf 65 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.7 WAT [ Shelf 65 ].

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167.

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Toolkit for organizational change / Tupper Cawsey, Gene Deszca. by

Cawsey, T. F
Deszca, Gene

Material type:

Text

Publication details: Los Angeles : SAGE Publications, c2007

Other title:

Tool kit for organizational change

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.406 CAW [ Shelf 60 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.406 CAW [ Shelf 60 ].

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168.

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Global marketing / Kate Gillespie, Jean-Pierre Jeannett, H. David Hennessey. by

Gillespie, Kate
Jeannet, Jean-Pierre
Hennessey, Hubert D

Edition: 2nd ed.

Material type:

Text

Publication details: Boston : Houghton Mifflin Co., c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.804 GIL [ Shelf 68]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 GIL [ Shelf 68].

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169.

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Marketing research / A. Parasuraman, Dhruv Grewal, R. Kishnan. by

Parasuraman, A
Grewal, Dhruv
Krishnan, R, 1952-

Edition: 2nd ed.

Material type:

Text

Publication details: Boston : Houghton Mifflin Co., c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 PAR [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 PAR [ Shelf 70 ].

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170.

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Service management and marketing : customer management in service competition / Christian Gronroos. by

Gronroos, Christian, 1947-

Edition: 3rd ed.

Material type:

Text

Publication details: Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley & Sons, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 GRO [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GRO [ Shelf 67 ].

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171.

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Easier, simpler, faster : systems strategy for lean IT / Jean Cunningham and Duane Jones. by

Cunningham, Jean E
Jones, Duane, 1958-

Material type:

Text

Publication details: New York, NY : Productivity Press, c2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 004.068 CUN [ Shelf 73 ].

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172.

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Service oriented enterprises / Setrag Khoshafian. by

Khoshafian, Setrag

Material type:

Text

Publication details: Boca Raton, FL : Auerbach Publications, Taylor & Francis Group, c2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658 KHO [ Shelf 77].

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173.

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Gaining and sustaining competitive advantage / Jay B. Barney. by

Barney, Jay B

Edition: 3rd ed.

Material type:

Text

Publication details: New Delhi : Pearson Prentice Hall, c2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.4012 BAR [ Shelf 51 ], ... Not available: Indian Institute Of Management, Shillong: Checked out (1).

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174.

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RFID in the supply chain : a guide to selection and implementation / Judith M. Myerson. by

Myerson, Judith M

Series: Series on resource management

Material type:

Text

Publication details: Boca Raton, FL : Auerbach, c2007

Availability: No items available.

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175.

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Bangalore tiger : how Indian tech upstart Wipro is rewriting the rules of global competition / Steve Hamm. by

Hamm, Steve

Material type:

Text

Publication details: New York : McGraw-Hill, c2007

Availability: No items available.

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176.

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Hire with your head : using performance-based hiring to build great teams / Lou Adler. by

Adler, Lou

Edition: 3rd ed.

Material type:

Text

Publication details: Hoboken, N.J. : John Wiley & Sons, c2007

Availability: No items available.

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177.

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Human Resources Management,/ Wendell L. French by

French, Wendell L

Edition: 6th ed.

Material type:

Text

Publication details: Boston : Houghton Mifflin, c2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.3 FRE [ Shelf 78].

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178.

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The green marketing manifesto / John Grant. by

Grant, John, 1964-

Material type:

Text

Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GRA [ Shelf 80].

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179.

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Asian firms : history, institutions and management / Frank B. Tipton. by

Tipton, Frank B, 1943-

Material type:

Text

Publication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 338.095 TIP [ Shelf 75 ].

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180.

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Corporate financial accounting / Carl S. Warren, James M. Reeve. by

Warren, Carl S
Reeve, James M, 1953-

Edition: 10th ed.

Material type:

Text

Publication details: Mason, OH : Thomson/South-Western, c2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.15 WAR [ Shelf 12].

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