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Brand management : text and cases /

Mathur, U. C.

Brand management : text and cases / U. C. Mathur. - Delhi : Macmillan, 2006. - 173 p. ; 21 cm.

ISBN: 1403930171 1403930170

Subjects--Topical Terms:
Brand management.

LC Class. No.: 658.827 / MAT

Dewey Class. No.: 658.827 / MAT [ Shelf ]

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