Sales forecasting management : a demand management approach /
Mentzer, John T.
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon. - 2nd ed. - Thousand Oaks, Calif. : SAGE Publications, c2005. - xv, 347 p. : ill. ; 23 cm.
Includes bibliographical references (p. 331-335) and index.
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.
8178295059
Sales forecasting -- Management.
Marketing research -- Management.
658.818 / MEN
658.818 / MEN [ Shelf 80]
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon. - 2nd ed. - Thousand Oaks, Calif. : SAGE Publications, c2005. - xv, 347 p. : ill. ; 23 cm.
Includes bibliographical references (p. 331-335) and index.
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.
8178295059
Sales forecasting -- Management.
Marketing research -- Management.
658.818 / MEN
658.818 / MEN [ Shelf 80]