18 brand astras : using brand abilities as weapons for CRISP brand building /
Kapoor, Jagdeep, 1960-
18 brand astras : using brand abilities as weapons for CRISP brand building / Eighteen brand astras Jagdeep Kapoor. - New Delhi ; Thousand Oaks, Calif. : Response Books, c2003. - 134 p. ; 18 cm.
0761996567 (pbk.)
Brand name products -- Management.
Branding (Marketing)
Customer relations.
658.827 / KAP
658.827 / KAP [ Shelf 80]
18 brand astras : using brand abilities as weapons for CRISP brand building / Eighteen brand astras Jagdeep Kapoor. - New Delhi ; Thousand Oaks, Calif. : Response Books, c2003. - 134 p. ; 18 cm.
0761996567 (pbk.)
Brand name products -- Management.
Branding (Marketing)
Customer relations.
658.827 / KAP
658.827 / KAP [ Shelf 80]