18 brand astras : (Record no. 945)

MARC details
000 -LEADER
fixed length control field 01062nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063231.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761996567 (pbk.)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109271524
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302151243
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200908030045
Level of effort used to assign classification staff
-- 200908030044
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.827
Item number KAP
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KAP [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapoor, Jagdeep,
Dates associated with a name 1960-
245 ## - TITLE STATEMENT
Title 18 brand astras :
Remainder of title using brand abilities as weapons for CRISP brand building /
Statement of responsibility, etc. Jagdeep Kapoor.
246 ## - VARYING FORM OF TITLE
Title proper/short title Eighteen brand astras
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi ;
-- Thousand Oaks, Calif. :
Name of publisher, distributor, etc. Response Books,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent 134 p. ;
Dimensions 18 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations.
856 ## - ELECTRONIC LOCATION AND ACCESS
-- able of contents only
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/toc/ecip041/2003005747.html"> http://www.loc.gov/catdir/toc/ecip041/2003005747.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ublisher description
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0657/2003005747-d.html"> http://www.loc.gov/catdir/enhancements/fy0657/2003005747-d.html</a>
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0500*0820*1000*2450*2460*2600*3000*6500*6501*6502*8560*8561*9992
909 ## -
-- 958
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 03/08/2009   658.827 KAP [ Shelf 80] 0004998   Reference
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