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Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier.
Material type:
TextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c1999.Description: 359 p. : ill. ; 23 cmISBN: - 0761993215 (USHB)
- 0761993223 (US-PB)
- 8170367867 (India-HB)
- 8170367875 (India-PB)
- 658.802 XAN [ Shelf 80]
- 658.802 XAN
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Reference
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Indian Institute Of Management, Shillong | 658.802 XAN [ Shelf 80] (Browse shelf(Opens below)) | Not for loan | 0005006 |
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Includes bibliographical references and indexes.
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