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Strategic marketing : a guide for developing sustainable competitive advantage /

Xavier, M. J., 1953-

Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier. - New Delhi ; Thousand Oaks, Calif. : Response Books, c1999. - 359 p. : ill. ; 23 cm.

Includes bibliographical references and indexes.

ISBN: 0761993215 (USHB) 0761993223 (US-PB) 8170367867 (India-HB) 8170367875 (India-PB)

Subjects--Topical Terms:
Marketing.

LC Class. No.: 658.802 / XAN

Dewey Class. No.: 658.802 / XAN [ Shelf 80]

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