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Strategic marketing planning /

Gilligan, Colin.

Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson. - Oxford ; Boston, MA : Butterworth-Heinemann, 2003. - 625 p. ; 24cm.

Includes bibliographical references and index.

ISBN: 8131206637

Subjects--Topical Terms:
Marketing -- Management.

LC Class. No.: 658.802 / GIL

Dewey Class. No.: 658.802 / GIL [ Shelf 80]

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