Strategic marketing planning / (Record no. 932)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01000nam a2200241 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063231.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131206637 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202109271438 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201302141621 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 200908030001 |
| Level of effort used to assign classification | staff |
| -- | 200908030000 |
| -- | staff |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.802 |
| Item number | GIL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | GIL [ Shelf 80] |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gilligan, Colin. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing planning / |
| Statement of responsibility, etc. | Colin Gilligan and Richard M.S. Wilson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford ; |
| -- | Boston, MA : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 625 p. ; |
| Dimensions | 24cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilson, R. M. S. |
| Fuller form of name | (Richard Malcolm Sano) |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| -- | ublisher description |
| Uniform Resource Identifier | <a href=" http://www.loc.gov/catdir/description/els031/2003045188.html"> http://www.loc.gov/catdir/description/els031/2003045188.html</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| -- | able of contents |
| Uniform Resource Identifier | <a href=" http://www.loc.gov/catdir/toc/els031/2003045188.html"> http://www.loc.gov/catdir/toc/els031/2003045188.html</a> |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*6500*7000*8560*8561*9992 |
| 909 ## - | |
| -- | 945 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 03/08/2009 | 658.802 GIL [ Shelf 80] | 0005306 | Book |