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Understanding emerging markets : (Record no. 927)

MARC details
000 -LEADER
fixed length control field	01808cam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063231.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0761935576 (paper back)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780761935575 (paper back)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110041535
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201302010220
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200908022341
Level of effort used to assign classification	staff
--	200908022334
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	338.5091724
Item number	PEL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	338.5091724
Item number	PEL [ Shelf 75 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Pelle, Stefano,
Dates associated with a name	1964-
245 ## - TITLE STATEMENT
Title	Understanding emerging markets :
Remainder of title	building business BRIC by brick /
Statement of responsibility, etc.	Stefano Pelle.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi ;
--	Thousand Oaks :
Name of publisher, distributor, etc.	Response Books,
Date of publication, distribution, etc.	2007.
300 ## - PHYSICAL DESCRIPTION
Extent	246 p. :
Other physical details	ill., maps ;
Dimensions	20 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [238]-241) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	Developing countries
General subdivision	Economic conditions.
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	Developing countries
General subdivision	Economic policy.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents only
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/toc/ecip073/2006033884.html"> http://www.loc.gov/catdir/toc/ecip073/2006033884.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0704/2006033884-d.html"> http://www.loc.gov/catdir/enhancements/fy0704/2006033884-d.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000201050008201000245026003000504050506510651185608561*9992
909 ## -
--	939

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	02/08/2009		338.5091724 PEL [ Shelf 75 ]	0004969		Reference