Understanding emerging markets : building business BRIC by brick /
Pelle, Stefano, 1964-
Understanding emerging markets : building business BRIC by brick / Stefano Pelle. - New Delhi ; Thousand Oaks : Response Books, 2007. - 246 p. : ill., maps ; 20 cm.
Includes bibliographical references (p. [238]-241) and index.
What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.
0761935576 (paper back) 9780761935575 (paper back)
Developing countries -- Economic conditions.
Developing countries -- Economic policy.
338.5091724 / PEL
338.5091724 / PEL [ Shelf 75 ]
Understanding emerging markets : building business BRIC by brick / Stefano Pelle. - New Delhi ; Thousand Oaks : Response Books, 2007. - 246 p. : ill., maps ; 20 cm.
Includes bibliographical references (p. [238]-241) and index.
What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.
0761935576 (paper back) 9780761935575 (paper back)
Developing countries -- Economic conditions.
Developing countries -- Economic policy.
338.5091724 / PEL
338.5091724 / PEL [ Shelf 75 ]