Marketing strategy and competitive positioning /
Hooley, Graham J.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. - 4th ed. - Harlow, England ; New York : FT Prentice Hall, 2008. - xviii, 614 p. : ill. ; 25 cm.
Includes bibliographical references (p. 572-598) and index.
81731727997
Target marketing.
Marketing -- Management.
658.8 / HOO
658.8 / HOO [ Shelf 80]
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. - 4th ed. - Harlow, England ; New York : FT Prentice Hall, 2008. - xviii, 614 p. : ill. ; 25 cm.
Includes bibliographical references (p. 572-598) and index.
81731727997
Target marketing.
Marketing -- Management.
658.8 / HOO
658.8 / HOO [ Shelf 80]