Marketing strategy and competitive positioning / (Record no. 893)

MARC details
000 -LEADER
fixed length control field 00942nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063230.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81731727997
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109271238
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302141330
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200908022212
Level of effort used to assign classification staff
-- 200908022211
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.8
Item number HOO
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number HOO [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hooley, Graham J.
245 ## - TITLE STATEMENT
Title Marketing strategy and competitive positioning /
Statement of responsibility, etc. Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England ;
-- New York :
Name of publisher, distributor, etc. FT Prentice Hall,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 614 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 572-598) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nicolaud, Brigitte.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*5040*6500*6501*7000*7001*9992
909 ## -
-- 904
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 02/08/2009   658.8 HOO [ Shelf 80] 0006571   Reference
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