The new strategic brand management : (Record no. 882)

MARC details
000 -LEADER
fixed length control field 01080nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063230.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8175542918
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109291618
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302111637
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200908022206
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200908020307
Level of effort used to assign classification staff
-- 200908020306
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.8343
Item number KAP
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8343
Item number KAP [ Shelf 78]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, Jean-Noel.
245 ## - TITLE STATEMENT
Title The new strategic brand management :
Remainder of title creating and sustaining brand equity long term /
Statement of responsibility, etc. Jean-No�el Kapferer.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- Sterling, VA. :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 497 p. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Rev. ed. of: Strategic brand management. 1994?
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [471]-483) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
700 #2 - ADDED ENTRY--PERSONAL NAME
Personal name Kapferer, Jean-No�el.
Title of a work Strategic brand management.
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ublisher description
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0715/2004011734-d.html"> http://www.loc.gov/catdir/enhancements/fy0715/2004011734-d.html</a>
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5000*5040*6500*7000*8560*9992
909 ## -
-- 893
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 02/08/2009   658.8343 KAP [ Shelf 78] 0004079   Reference
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