The new strategic brand management : creating and sustaining brand equity long term /
Kapferer, Jean-Noel.
The new strategic brand management : creating and sustaining brand equity long term / Jean-No�el Kapferer. - London ; Sterling, VA. : Kogan Page, 2004. - xiv, 497 p. ; 25 cm.
Rev. ed. of: Strategic brand management. 1994?
Includes bibliographical references (p. [471]-483) and index.
8175542918
Brand name products -- Management.
658.8343 / KAP
658.8343 / KAP [ Shelf 78]
The new strategic brand management : creating and sustaining brand equity long term / Jean-No�el Kapferer. - London ; Sterling, VA. : Kogan Page, 2004. - xiv, 497 p. ; 25 cm.
Rev. ed. of: Strategic brand management. 1994?
Includes bibliographical references (p. [471]-483) and index.
8175542918
Brand name products -- Management.
658.8343 / KAP
658.8343 / KAP [ Shelf 78]