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Marketing Management / Philip Kotler , Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth and G. Shainesh.

By:

Kotler, Philip

Contributor(s):

Material type:

TextPublication details: Hoboken, NJ : Pearson , 2025Edition: Seventeenth editionDescription: xxii, 649 pages.: ill. ; 24 cmISBN:

9789367138199

Subject(s):

Marketing -- Management

DDC classification:

658.8 KOT

List(s) this item appears in: New Arrivals

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Includes bibliographical references and index.

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