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Marketing Management /

Kotler, Philip

Marketing Management / Philip Kotler , Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth and G. Shainesh. - Seventeenth edition. - Hoboken, NJ : Pearson , 2025 - xxii, 649 pages.: ill. ; 24 cm

Includes bibliographical references and index.

ISBN: 9789367138199

LCCN: 2021-016494

Subjects--Topical Terms:
Marketing -- Management.

Dewey Class. No.: 658.8 / KOT

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