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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.
Material type:
TextPublication details: Chennai : Pearson, 2024Edition: Fifth editionDescription: xxx, 642 pages; illustrations (chiefly color); 29 cmISBN: - 9789353946135
- 658.827 KEL
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 32 | Available | 0017254 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 33 | Available | 0017255 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 34 | Available | 0017256 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 35 | Available | 0017257 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 36 | Available | 0017258 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 37 | Available | 0017259 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 38 | Available | 0017260 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 39 | Available | 0017261 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 40 | Available | 0017262 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 41 | Available | 0017263 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 42 | Available | 0017264 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 43 | Available | 0017265 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 44 | Available | 0017266 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 45 | Available | 0017267 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 46 | Available | 0017268 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 0 | Not for loan | 0015704 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 1 | Available | 0015705 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 2 | Available | 0015706 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 3 | Available | 0015707 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 4 | Available | 0015708 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 5 | Available | 0015709 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 6 | Available | 0015710 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 7 | Available | 0015711 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 8 | Available | 0015712 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 9 | Available | 0015713 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 10 | Available | 0015714 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 11 | Available | 0015715 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 12 | Available | 0015716 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 13 | Available | 0015717 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 14 | Available | 0015718 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 15 | Available | 0015719 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 16 | Available | 0015720 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 17 | Available | 0015721 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 18 | Available | 0015722 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 19 | Available | 0015723 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 20 | Available | 0015724 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 21 | Available | 0015725 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 22 | Available | 0015726 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 23 | Available | 0015727 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 24 | Available | 0015728 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 25 | Available | 0015729 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 26 | Available | 0015730 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 27 | Available | 0015731 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 28 | Available | 0015732 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 29 | Available | 0015733 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 30 | Available | 0015734 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.827 KEL (Browse shelf(Opens below)) | 31 | Available | 0015735 |
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Includes bibliographical references and index.
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