Strategic brand management : building, measuring, and managing brand equity /
Keller, Kevin Lane
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh. - Fifth edition. - Chennai : Pearson, 2024 - xxx, 642 pages; illustrations (chiefly color); 29 cm
Includes bibliographical references and index.
9789353946135
2018-059892
Brand name products -- Management.
658.827 / KEL
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh. - Fifth edition. - Chennai : Pearson, 2024 - xxx, 642 pages; illustrations (chiefly color); 29 cm
Includes bibliographical references and index.
9789353946135
2018-059892
Brand name products -- Management.
658.827 / KEL