Strategic brand management : (Record no. 5405)

MARC details
000 -LEADER
fixed length control field 00994cam a2200229 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063331.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2018-059892
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353946135
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202407011244
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 202406131547
Level of effort used to assign classification staff
Level of effort used to assign subject headings 202406131546
Level of effort used to assign classification staff
-- 202406131544
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 ## - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc. Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.
250 ## - EDITION STATEMENT
Edition statement Fifth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chennai :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2024
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 642 pages;
Dimensions illustrations (chiefly color);
-- 29 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Swaminathan, Vanitha,
Relator term author.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0100*0200*0820*1000*2450*2500*2600*3000*5040*6500*7000*9992
909 ## -
-- 5995
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015704   Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015705 1 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015706 2 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015707 3 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015708 4 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015709 5 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015710 6 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015711 7 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015712 8 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015713 9 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015714 10 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015715 11 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015716 12 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015717 13 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015718 14 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015719 15 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015720 16 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015721 17 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015722 18 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015723 19 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015724 20 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015725 21 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015726 22 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015727 23 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015728 24 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015729 25 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015730 26 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015731 27 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015732 28 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015733 29 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015734 30 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/06/2024   658.827 KEL 0015735 31 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 20/06/2025   658.827 KEL 0017254 32 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 20/06/2025   658.827 KEL 0017255 33 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 20/06/2025   658.827 KEL 0017256 34 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 20/06/2025   658.827 KEL 0017257 35 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 20/06/2025   658.827 KEL 0017258 36 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 20/06/2025   658.827 KEL 0017259 37 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 20/06/2025   658.827 KEL 0017260 38 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 20/06/2025   658.827 KEL 0017261 39 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 20/06/2025   658.827 KEL 0017262 40 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 20/06/2025   658.827 KEL 0017263 41 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 20/06/2025   658.827 KEL 0017264 42 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 20/06/2025   658.827 KEL 0017265 43 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 20/06/2025   658.827 KEL 0017266 44 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 20/06/2025   658.827 KEL 0017267 45 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 20/06/2025   658.827 KEL 0017268 46 Book
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