The 4A's of Marketing : (Record no. 5171)

MARC details
000 -LEADER
fixed length control field 00769nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063328.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415898355
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202010141251
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 202010081049
Level of effort used to assign classification staff
Level of effort used to assign subject headings 202010081041
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201908241215
Level of effort used to assign classification staff
-- 201807131318
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SHE [Shelf 10]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish .N
245 ## - TITLE STATEMENT
Title The 4A's of Marketing :
Remainder of title Creating Value for Customers, companies and Society ,/ by
Statement of responsibility, etc. Jagdish N. Sheth & Rajendra S. Sisoda
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge
300 ## - PHYSICAL DESCRIPTION
Extent xiii,209p.:
Other physical details ill;
Dimensions 18 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer Relations - Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0820*1000*2450*2600*3000*6500*6501*6502*9992
909 ## -
-- 5720
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 13/07/2018   658.8 SHE [Shelf 10] 0012294   Reference
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