The 4A's of Marketing : Creating Value for Customers, companies and Society ,/ by
Sheth, Jagdish .N
The 4A's of Marketing : Creating Value for Customers, companies and Society ,/ by Jagdish N. Sheth & Rajendra S. Sisoda - New York : Routledge - xiii,209p.: ill; 18 cm
9780415898355
Relationship marketing
Customer Relations - Management
Marketing
658.8 / SHE [Shelf 10]
The 4A's of Marketing : Creating Value for Customers, companies and Society ,/ by Jagdish N. Sheth & Rajendra S. Sisoda - New York : Routledge - xiii,209p.: ill; 18 cm
9780415898355
Relationship marketing
Customer Relations - Management
Marketing
658.8 / SHE [Shelf 10]