Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt.
Material type:
TextPublication details: Armonk, N.Y. : M.E. Sharpe, c2010.Description: xvii, 490 p. : ill. ; 27 cmISBN: - 9789380381176
- 658.8001 HUN [ Shelf 67 ]
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Reference
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Indian Institute Of Management, Shillong | 658.8001 HUN [ Shelf 67 ] (Browse shelf(Opens below)) | 0 | Not for loan | 0012263 | |||||||||||||
Book
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Indian Institute Of Management, Shillong | 658.8001 HUN [ Shelf 67 ] (Browse shelf(Opens below)) | 1 | Available | 0012264 |
Includes bibliographical references and indexes.
On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory.
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