Marketing theory : foundations, controversy, strategy, resource-advantage theory /
Hunt, Shelby D.
Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt. - Armonk, N.Y. : M.E. Sharpe, c2010. - xvii, 490 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory.
9789380381176
2009-018628
Marketing.
Marketing research.
658.8001 / HUN [ Shelf 67 ]
Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt. - Armonk, N.Y. : M.E. Sharpe, c2010. - xvii, 490 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory.
9789380381176
2009-018628
Marketing.
Marketing research.
658.8001 / HUN [ Shelf 67 ]