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Marketing theory : (Record no. 5156)

MARC details
000 -LEADER
fixed length control field	01411cam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063328.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2009-018628
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789380381176
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121619
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201810311240
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201711271702
Level of effort used to assign classification	staff
--	201711271656
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8001
Item number	HUN [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Hunt, Shelby D.
245 ## - TITLE STATEMENT
Title	Marketing theory :
Remainder of title	foundations, controversy, strategy, resource-advantage theory /
Statement of responsibility, etc.	Shelby D. Hunt.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Armonk, N.Y. :
Name of publisher, distributor, etc.	M.E. Sharpe,
Date of publication, distribution, etc.	c2010.
300 ## - PHYSICAL DESCRIPTION
Extent	xvii, 490 p. :
Other physical details	ill. ;
Dimensions	27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and indexes.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT0080010002000820100024502600300050405050650065019992
909 ## -
--	5704

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/11/2017		658.8001 HUN [ Shelf 67 ]	0012263		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/11/2017		658.8001 HUN [ Shelf 67 ]	0012264	1	Book