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Positioning : the battle for your mind /

Ries, Al.

Positioning : the battle for your mind / by Al Ries and Jack Trout. - Indian ed. - New York : McGraw-Hill, c2001. - xii, 246 p. : ill. ; 21 cm.

Includes index.

ISBN: 9780070533752

Subjects--Topical Terms:
Positioning (Advertising)

LC Class. No.: HF5827.2 / .R53 2001

Dewey Class. No.: 659.1 / RIE [ Shelf 80]

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