Normal view MARC view ISBD view

Positioning : (Record no. 5134)

MARC details
000 -LEADER
fixed length control field	00764cam a22002294a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063327.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780070533752
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202109271557
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201708101443
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201708101443
Level of effort used to assign classification	staff
--	201708101441
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5827.2
Item number	.R53 2001
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	RIE [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Ries, Al.
245 ## - TITLE STATEMENT
Title	Positioning :
Remainder of title	the battle for your mind /
Statement of responsibility, etc.	by Al Ries and Jack Trout.
250 ## - EDITION STATEMENT
Edition statement	Indian ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	c2001.
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 246 p. :
Other physical details	ill. ;
Dimensions	21 cm.
500 ## - GENERAL NOTE
General note	Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Positioning (Advertising)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Trout, Jack.
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT0080020005000820100024502500260030005000650070009992
909 ## -
--	5681

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	10/08/2017		659.1 RIE [ Shelf 80]	0012236		Reference