Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics / Mark Paich, Corey Peck, Jason Valant.

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TextPublication details: New York : Informa Healthcare, c2009.Edition: 2nd edDescription: viii, 295 p. : ill. ; 24 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				615.10688 PAI [Shelf no. 12 ] (Browse shelf(Opens below))					Not for loan			0012118

Rev. ed. of: Pharmaceutical product strategy. c2005.

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