Pharmaceutical product branding strategies : (Record no. 5053)

MARC details
000 -LEADER
fixed length control field 01294nam a22003374a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063326.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008-048873
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781420087703
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201612021359
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201608261044
Level of effort used to assign classification staff
-- 201608261041
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9665.5
Item number .P35 2009
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number 2009 D-805
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number QV 736
Item number P142p 2009
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 615.10688
Item number PAI [Shelf no. 12 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Paich, Mark.
245 ## - TITLE STATEMENT
Title Pharmaceutical product branding strategies :
Remainder of title simulating patient flow and portfolio dynamics /
Statement of responsibility, etc. Mark Paich, Corey Peck, Jason Valant.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Informa Healthcare,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 295 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Rev. ed. of: Pharmaceutical product strategy. c2005.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Drugs
General subdivision Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Mathematical models.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Pharmaceutical industry
General subdivision Mathematical models.
650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Drug Industry
General subdivision economics.
650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision methods.
650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Models, Economic.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Peck, Corey.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Paich, Mark.
Title of a work Pharmaceutical product strategy.
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-- VIRTUA40
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-- VTLSSORT0080*0100*0200*0500*0600*0601*0820*1000*2450*2500*2600*3000*5000*6500*6501*6502*6503*6504*6505*7000*7001*9992
909 ## -
-- 5597
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/08/2016   615.10688 PAI [Shelf no. 12 ] 0012118   Reference
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