Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics /
Paich, Mark.
Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics / Mark Paich, Corey Peck, Jason Valant. - 2nd ed. - New York : Informa Healthcare, c2009. - viii, 295 p. : ill. ; 24 cm.
Rev. ed. of: Pharmaceutical product strategy. c2005.
9781420087703
2008-048873
Drugs -- Marketing.
Brand name products -- Mathematical models.
Pharmaceutical industry -- Mathematical models.
Drug Industry -- economics.
Marketing -- methods.
Models, Economic.
HD9665.5 / .P35 2009
615.10688 / PAI [Shelf no. 12 ]
2009 D-805 QV 736 / P142p 2009
Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics / Mark Paich, Corey Peck, Jason Valant. - 2nd ed. - New York : Informa Healthcare, c2009. - viii, 295 p. : ill. ; 24 cm.
Rev. ed. of: Pharmaceutical product strategy. c2005.
9781420087703
2008-048873
Drugs -- Marketing.
Brand name products -- Mathematical models.
Pharmaceutical industry -- Mathematical models.
Drug Industry -- economics.
Marketing -- methods.
Models, Economic.
HD9665.5 / .P35 2009
615.10688 / PAI [Shelf no. 12 ]
2009 D-805 QV 736 / P142p 2009